The 2% Difference
Small, deliberate business decisions can create meaningful change, and the results can compound.
I help business owners and leadership teams connect commercial success with positive impact. Through speaking, practical workshops and a structured 90-day engagement, we turn good intentions into clear commitments, measurable goals and action.
What difference could your next 2% make?
Most businesses focus on the big shifts, the pivot, the rebrand, the massive growth target. But meaningful impact often comes from the aggregate of small, intentional choices. It’s what happens when you decide that profit and purpose are not mutually exclusive.
The 2% Difference is built on the reality that almost every business has room to do a little more. Not through radical disruption, but through consistent, measurable progress that compounds over time.
Give 2%. Improve by 2%.
Let it compound.
Good intentions rarely fail because people don’t care
They usually stall because the business is busy, priorities compete and nobody has converted the idea into a clear decision.
Do any of the following statements apply to you?
We want our business to contribute more, but we don’t know where to begin.
We support several things, but there is no clear strategy behind them.
We have ambitious goals, but daily work keeps taking over.
We want to talk about our impact credibly without overstating it.
The 2% Difference provides a practical way to choose what matters, make a commitment and keep it moving.
Ways to Work Together
Three ways to design your 2%
Option 1: Keynote
The 2% Difference Keynote
A thought-provoking and practical keynote about how small business decisions can create meaningful impact.
- Suitable for: Annual conferences, industry events, leadership retreats and team off-sites.
- Format: 45–60 minute keynote address, including Q&A.
- Outcome: A new perspective on the connection between profit and impact, and a personal challenge for every attendee to start their own 2% difference.
Option 2: Half-day workshop
Design Your 2% Workshop
Move from inspiration to practical ideas your business can develop.
- The session includes: A guided exploration of your business’s unique capacity for impact and a framework for prioritising opportunities.
- Ideas may involve: Giving strategy, community partnerships, inclusive culture, supplier diversity or environmental responsibility.
- Outcome: A longlist of potential impact areas, three prioritised commitments and a 30-day action plan for the next steps.
Option 3: 90-day Blueprint
The 2% Business Blueprint
Turn your commercial ambitions and desire to make a difference into a practical, measurable plan.
- Process: Five phases (Define, Design, Plan, Implement, Embed) delivered over three months.
- What the client receives: A comprehensive impact strategy, a 12-month implementation plan and an accountability scorecard.
- Outcome: In 90 days, you will know what matters, what your business is committing to, who owns each action, how progress will be measured and what happens next.
Choose the level of support you need
Keynote
Purpose: Inspire. Best for: Events and broad audiences. Outcome: A new idea and an individual challenge.
Half-day Workshop
Purpose: Explore and prioritise. Best for: Leadership teams. Outcome: Strong ideas and a 30-day action plan.
90-day Blueprint
Purpose: Design, implement and embed. Best for: Owners ready to act. Outcome: A complete 12-month plan, scorecard and accountability system.
What could your business do with its next 2%?
Whether you want to introduce the idea to an audience, explore it with your leadership team or build it into a practical business plan, let’s start with a conversation.